How to Make CEO-Level Decisions Faster—Without Regret
You’ve heard the phrase “wealth loves speed,” right?
I have too. And if I’m being honest, every time I hear it, my brain goes straight to race cars, crashes, and chaos. Speed, in the wrong hands, can be dangerous. In the right hands? It’s a superpower.
So how do we make fast decisions in business without spinning out?
That’s what today’s blog is all about: how to make CEO-level decisions faster—decisions that are strategic, grounded, and aligned with your goals.
Let’s talk through what that really looks like.
Fast ≠ Rushed
In the corporate world, decisions can take forever. There’s analysis paralysis, committees, approvals, re-approvals... it’s a mess. In small business? You’ve got the freedom to move fast.
The catch? Most small businesses lack the clarity and information they need to feel confident in those decisions—so they hesitate.
And that hesitation is costly.
One client of mine waited too long to commit to an event. The venue price tripled, and while the event was a success, the ROI wasn’t there. It didn’t fail because of bad strategy—it failed because of delayed action.
What If the Breakthrough Isn’t More Information—It’s Just Faster Decisions?
I believe that making decisions faster (when done right) will unlock momentum you didn’t even know you were missing. But to do it well, you need to use three filters—every single time:
1. Vision Alignment Filter
Ask: Does this decision get us closer to our North Star?
If you don’t know what your North Star is, nothing else matters. You’ll overthink, stall out, and waste precious resources. Decisions made with clear vision? They’re faster, stronger, and more strategic.
2. Capacity Check
Ask: Do we have the time, team, money, and systems to follow through?
Speed is great—but not if it leads to broken promises or burned-out teams. Capacity is what keeps your fast decisions sustainable. This includes the hidden cost of “no” decisions, too. Sometimes saying no costs more than saying yes.
3. ROI Lens
Ask: Is it worth it?
And not just financially. Will this improve team morale? Increase customer satisfaction? Move us closer to impact goals? Return on investment includes energy, time, reputation, and opportunity—not just cash.
Don’t Wait for 100% Certainty
You’ll never have all the data. You can’t predict human behavior, the economy, or the next algorithm update. I live by the 80/20 rule:
If you’re 80% clear, it’s time to move.
That last 20% of certainty? It’ll cost more to chase than to just take action.
Tools Are Great. And They’re Not a Requirement.
There are frameworks, checklists, and decision matrices galore. Use them if they help. But they’re not the answer.
The real answer? Learn the principles, then trust your gut.
Clarity Is the Real Accelerator
If you're feeling stuck on a big decision right now, ask yourself:
Is this aligned with my vision?
Do I have capacity to execute?
Will the return be worth it?
If you still feel paralyzed—it’s not a decision problem. It’s a clarity problem.
And that’s fixable.
Need Help Getting Unstuck?
Book a free 30-minute consultation with me. Whether you work with us or not, you’ll walk away knowing exactly what to do next. Because speed creates momentum. And momentum creates wealth.
